Sokon Spa
A day spa in JVT, open until 2am every day and taking its bookings on WhatsApp. I designed the WordPress site and handled its SEO.
Visit the live siteWebsite SEO
SEO Services in DubaiDone by the Person Who Reports to You
I'm Muzammil, a freelance SEO expert and consultant for Dubai businesses. I audit your website, fix what stops it ranking myself, and send you a monthly report in plain English, so you always talk to the person doing the work, never an account manager.
Get a quote on WhatsAppWhy most SEO in Dubai never moves rankings
Most Dubai businesses pay for an SEO report every month. Very few pay for someone to fix what the report finds.
What you get
What your Dubai
SEO includes
SEO services in Dubai from me cover technical SEO, on-page SEO, off-page SEO and local SEO for the Google Maps results, with the fixes done on your site, not left in a PDF.
An SEO audit, then the technical fixes
Crawl errors, slow pages, redirect chains and indexing gaps, found with Screaming Frog and Search Console and fixed by me.
Keyword research for Dubai searches
The terms your customers type in the UAE, mapped to one page each so no two pages compete.
On-page and off-page SEO
Title tags, headings, internal links and schema markup on every page that should rank, then links earned from relevant websites.
Google Business Profile and Maps
Categories, services, photos and review replies set up for the Dubai map results.
Core Web Vitals
Speed work so your pages pass LCP, INP and CLS on a phone, not just on a desktop test.
A monthly report in plain English
What moved, what I did and what comes next, with the Search Console numbers behind it.
Proof
Websites where
I handled the SEO
Two Dubai websites where I handled the SEO, and one local SEO project in Canada. Open any of them on your phone.
Grand City Tour
A tour operator licensed by Dubai Tourism, selling city tours, desert safaris, water sports and yacht charters across Dubai and Abu Dhabi. Website design and SEO, both handled by me.
Visit the live site
Aces Vinyl Decking
A family run deck builder trading since 2016, covering vinyl membrane, composite decks and aluminium railings across the Lower Mainland and mid island. Website design and local SEO.
Visit the live siteProcess
How SEO with me runs, month by month
01
Audit
A full crawl and a Search Console review to find what stops the site ranking, with every fix ranked by impact.
02
Keyword map
The searches your Dubai customers type, mapped to one page each, so no two pages compete for the same term.
03
Fix
Technical fixes, title tags, headings, internal links and schema, done on the site by me.
04
Content
New pages and rewrites for the searches your site has no page for yet.
05
Report
A monthly report in plain English: what moved, what I did and what comes next.
Local SEO
Local SEO in Dubai: getting into Google Maps
For a salon, a clinic or a restaurant, the Google Maps results sit above every website on the page, which is why local SEO services in Dubai start with Google Maps SEO. I optimise your Business Profile at your verified Dubai address, the only place a profile can legitimately sit, in four steps.
- 01Set the right primary categoryThe category decides which searches the profile can show for.
- 02Match name, address and phone everywhereThe profile, the website footer, the schema and every UAE directory.
- 03Reply to every reviewFast, specific replies, in the language the review was written in.
- 04Build UAE citationsConsistent listings on UAE business directories such as Yellow Pages UAE.
Pricing
What SEO costs in Dubai
SEO prices in Dubai vary widely, and most SEO packages are sold before anyone has looked at the website. Mine is a monthly service with a fixed fee in AED, set after the audit and agreed before any work starts. These four things decide the number.
Get your fixed quote- Size of the websiteTen pages need less work than two hundred.
- How competitive your keywords are"Clinic in Al Barsha" is easier to win than "best clinic Dubai".
- Local SEOGoogle Business Profile, reviews and UAE citations.
- New content each monthHow many new pages or rewrites you want.
Under the hood
What the SEO
audit checks
Three numbers every page on your website is checked against.
60Title tag characters, the usual cut off
155Meta description characters, max
3Clicks from the homepage, max depth
The audit starts with a full crawl in Screaming Frog, matched against the Pages and Indexing reports in Google Search Console. That shows every URL Google has found, which ones it indexes, and why it skips the rest: a stray noindex tag, a canonical pointing somewhere else, a redirect chain, or thin and duplicate content.
Internal links carry most of the ranking signal a small Dubai website controls. Every commercial page sits within three clicks of the homepage, gets contextual links from related pages with descriptive anchor text, and never competes with another page for the same keyword. Two pages chasing "SEO services Dubai" split the signal, and Google usually picks the weaker one.
For local SEO, the LocalBusiness schema, the website footer and the Google Business Profile carry the same name, address and phone, character for character. The primary Business Profile category is one of the strongest local ranking factors, so a spa listed only as Beauty salon can miss searches for a massage spa.
Not what you need?
Two other ways
I can help
Sometimes the fix is a new website. Sometimes it is a store that sells.
Need a new website first?
If the site is slow, dated or built on a page builder that fights every fix, a rebuild with the SEO planned in often costs less than repairing it.
Website designRunning an online store?
Ecommerce SEO in Dubai means category pages, Product schema and filters that do not create duplicate URLs, built into a WooCommerce store for the UAE.
Ecommerce storesSEO for your industry
How long does SEO take to work in Dubai?
Long tail searches, such as a service plus an area, usually move within three to six months on a site with a clean structure. Competitive commercial terms like "SEO services Dubai" take six to twelve months and need links from other websites.
How much does SEO cost in Dubai?
SEO with me is a fixed monthly fee in AED, set after the audit and based on how many pages need work and how competitive your keywords are. You see the number before anything starts.
How much does local SEO cost in Dubai?
Local SEO is part of the fixed monthly fee in AED. The number depends on how many locations you have and how competitive your area is, since Dubai Marina is harder to win than a quieter community. You see it before anything starts.
Do you optimise for AI search like Google AI Overviews and ChatGPT?
Yes, as far as anyone can. AI answers draw on pages that are clearly structured, answer questions directly and carry accurate schema markup, which is how every page I work on is built. Nobody controls what an AI tool cites, so I report on Google rankings and traffic, not promises.
Are you an SEO agency in Dubai or a freelance SEO consultant?
A freelance SEO consultant, not an SEO agency or an SEO company. You work with me directly, from the audit to the monthly report, with no account managers in between, and the fee covers one specialist rather than an office.
Do you offer SEO packages in Dubai?
Not off the shelf ones. A fixed SEO package sells the same hours to a ten page site and a two hundred page store. I price a monthly plan in AED after the audit, so you pay for the work your website needs.
Is SEO affordable for a small business in Dubai?
It can be. SEO for a small business starts with the few pages that bring customers, such as one page per service and the Google Business Profile, so the monthly fee stays in proportion to the size of the site.
What does an SEO audit cover?
A full crawl of the website, the indexing reports in Google Search Console, page speed, title tags, internal links, schema markup and the Google Business Profile. Every finding is ranked by impact, and I do the fixes myself.
Do you do technical, on-page and off-page SEO?
All three. Technical SEO covers crawling, indexing and speed. On-page SEO covers titles, headings, content and internal links. Off-page SEO covers UAE citations and links from relevant websites, never bought link packages.
Can you guarantee first position on Google?
No, and nobody honest can. Google decides rankings. What I commit to is the work: the fixes, the content and a monthly report showing what moved.
Do I need a Google Business Profile for local SEO?
Yes, for the Maps results. The profile has to be verified at your real Dubai address. I optimise the profile you own and never create one on an address you do not hold, because that is the fastest way to get a profile suspended.
What access do you need to start?
Google Search Console, Google Analytics 4, manager access to your Google Business Profile and an admin login to your website. You keep ownership of every account.
Can you do SEO on a website you did not build?
Yes. The audit covers any website. WordPress is where I work fastest, and the audit says plainly if the platform itself is holding the site back.
What is in the monthly SEO report?
Clicks, impressions and average position from Search Console, the keywords that moved, the work done that month and the plan for the next one. Written in plain English, not a 40 page export.
Do you work with Dubai businesses remotely?
Yes. I am based in Pakistan, one hour ahead of UAE time, and I work during Gulf business hours over WhatsApp, email and video calls.